SEO monitoring tools, compared honestly
We make one of these, so read this knowing that. What we can promise is that every price below was read off the vendor's own pricing page, on the date shown in its row, that we say plainly when a competitor is the better choice, and that we have not put ourselves first.
What SEO monitoring is
SEO monitoring is the continuous checking of a live site for changes that affect whether search engines can crawl and index it. It is not an audit. An audit is a snapshot you take; monitoring is a watch you leave running. The distinction matters because the failures that cost the most traffic are the ones nobody was looking for: a noindex that ships with a Tuesday deploy, a Disallow added to clean up staging, a canonical that starts pointing at the wrong URL.
Uptime monitoring does not catch these. A page can return 200 with perfect uptime and carry a directive that removes it from search entirely.
The short version
Each price was read from the vendor's own pricing page on the date in its row, between 23 August and 2 September 2026. Vendors change them; follow the links to confirm.
Which to pick
1. Little Warden, if you want to try before you pay
From £24.99/mo. 20 URLs on Freelancer, 650 on Agency at £59.99.
The established tool in this category and the one we are most often compared with. It watches a similar set of signals, it has been doing it for years, and it offers a 40 day trial with no card. We offer no trial at all, so if trying a monitor properly before spending anything matters to you, this is the honest answer and you should start here.
Full head to head against Little Warden.
2. stillindexed, if you want more URLs per pound and faster alerts
$39/mo Starter, $79/mo Agency, $349 once for lifetime.
Starter is 15 sites at up to 25 URLs each, checked every 30 minutes. Agency is 50 sites at up to 25 URLs each, checked every 15 minutes. Alerts go to Telegram, email and Slack, and the check that matters is a semantic diff: we alert when a directive changes, not when the HTML churns.
Pick us when you are watching a lot of URLs across a lot of client sites and want the alert in minutes rather than hours. Do not pick us when you want to trial software before buying, because we do not offer one. What we offer instead is an unconditional 30 day refund and every check available as a free ungated tool, so you can see exactly what the engine does before you spend anything.
3. Conductor Monitoring, if you are an enterprise
No public price figure. 21-day trial, no sales call required for it.
ContentKing was the reference product in this space, became Conductor Website Monitoring and is now Conductor Monitoring. Paid price figures are not published, though plan descriptions are, and a direct 21-day trial exists. Alert channels are documented too: in-app, email, Slack and Teams. If you need whole-site continuous crawling with SSO and a procurement process, that is the right shape. If you are one person with fifteen client sites, it is not.
4. Screaming Frog, if you need one deep audit
The best tool here at what it does, which is crawling an entire site and letting you dig through everything. The licence also schedules crawls at intervals you choose, exports automatically, compares crawls against each other, and emails you when a crawl has finished, so the "you have to sit in front of it" version of this comparison is false and we have corrected it before. What the notification tells you is that a crawl ran; it does not name the directive that changed. Most people should own it and a monitor; they answer different questions.
5. changedetection.io, if you want cheap generic watching
$8.99/mo hosted, free self-hosted, open source.
Genuinely good, genuinely cheap, and open source. The catch for this use case is that it detects that a page changed, not that a directive changed. It gives you trigger text and CSS/XPath filters, so you can absolutely teach it to watch a meta tag; what it will not do is interpret the directive for you. Deciding what matters, writing the selector, and keeping it correct across every page and every redesign is work you own. If you enjoy that kind of tuning, the price is unbeatable.
6. SEORadar, if you want whole-site SEO-change alerts
From $199/mo (Lite). Weekly URL tests and weekly audits on the public quota.
A genuine direct competitor: it watches a whole site and names SEO changes automatically. The published quota is weekly rather than our per-URL cycle, and it is priced for that scope.
7. Oh Dear, if you write your own expectations
From $17/mo for two sites. Uptime checked every minute.
Broad site-health monitoring: uptime, TLS, sitemaps, domain expiry. It can catch an accidental noindex through response-header assertions you write yourself; reading robots.txt against a path and comparing a canonical target is not a built-in.
Every head to head, in full
- Little Warden alternative: price and cadence | Stillindexed: head to head on price, URL limits, check frequency and trial availability, including where Little Warden is broader
- Conductor alternative: price and cadence | Stillindexed: the enterprise continuous crawler against a narrow URL monitor, and an honest account of which buyer each one suits
- Screaming Frog alternative: price and cadence | Stillindexed: an auditing tool against a monitor: what each one does between audits, and why most people who buy one still want the other
- Lumar alternative: price and cadence | Stillindexed: the closest product in this set to what we do, and genuinely more capable, against the fact that it publishes no price at all
- Semrush alternative: price and cadence | Stillindexed: a whole SEO suite whose audit re-crawls daily, against a narrow monitor that checks every 15 minutes and names the change
- Sitebulb alternative: price, cadence, alerts | Stillindexed: a far more capable auditing tool that also schedules and compares crawls, against a monitor, and the honest difference between an audit you open and a message that names the change
- Page change monitor alternative | Stillindexed: changedetection.io, Visualping, Hexowatch and UptimeRobot against an SEO specific monitor, including the three of them that do a job we do not do at all
- Search Console alternative for SEO alerts | Stillindexed: a free first-party report of what Google saw at its last crawl against a scheduled check of what a page says now, and why most readers need only the first
- Ahrefs alternative: price, cadence, alerts | Stillindexed: a whole-site audit crawler against a narrow URL monitor, and a plain account of which buyer each one suits
Tools that are not really in this category
Semrush Site Audit and Ahrefs Site Audit run on a schedule, typically daily or weekly, as one feature of a large suite. If you already pay for either, use it, and understand that a weekly crawl finds a Tuesday noindex on Sunday.
Uptime monitors such as UptimeRobot answer a different question. They confirm the server responded. They do not read what it responded with.
Lumar, Oncrawl and Botify are enterprise crawl platforms. Powerful, priced accordingly, and none of them publish a number.
Questions
- What is SEO monitoring?
- SEO monitoring is the continuous checking of a live site for changes that affect whether search engines can crawl and index it, such as a noindex directive appearing, a robots.txt rule changing, a canonical being rewritten, or a page starting to return an error. It differs from an SEO audit, which is a snapshot taken when someone runs it.
- Is SEO monitoring different from uptime monitoring?
- Yes. Uptime monitoring answers whether the server responded. SEO monitoring answers whether the page a crawler received is still indexable. A page can return 200 with perfect uptime and carry a noindex that removes it from search.
- How often should a site be checked?
- Often enough to catch a bad deploy before a crawler does. Deploys land at any time, and Googlebot can recrawl a popular page within hours, so a daily check can be a day late. Every 15 to 30 minutes is a reasonable target for pages that earn revenue.
- Can Google Search Console do this?
- Not in time. Search Console reports on what Google has already processed, and its reports are routinely days behind. It tells you a page was dropped after the damage, which is useful for confirmation and useless as an alarm. Google also retired its interactive robots.txt tester in December 2023, and the replacement report cannot test an arbitrary URL.
- Which tool is cheapest?
- On raw monthly price, changedetection.io self-hosted is free and its hosted plan is $8.99 a month, but it detects generic page changes rather than SEO directives. Among tools that understand indexability, Little Warden starts at £24.99 a month and stillindexed.com starts at $${starter.monthly} a month.
Try the checks before you decide
Every check our monitor runs is available as a free tool with no account and no email gate. Run one on a client URL now, and if the result is fine, that is the point: monitoring is for the day it is not.
See the 10 free tools or see pricing.
Check it yourself before believing any of this
We make one of the products being compared, so the useful thing we can offer is not another claim. These run one check against any URL, free, with no account and no email.
If a result surprises you on a client site, that is the thing this category exists to catch. Six checks when a site disappears from Google walks the same ground by hand.